Industry
Memberships, classes and coaching each break differently. We build systems that hold all three.
Operations
Common situations to examine during discovery with the people who do the work.
Failed payments are found weeks later.
A card expires, the renewal fails, and nobody notices until a member has trained free for a month or been locked out while paid up.
Class booking is a spreadsheet and a group chat.
Capacity, waitlists and late cancellations are managed by hand, so classes run under capacity while people are turned away.
Programmes are written in documents and sent by message.
Coaches build training in spreadsheets, send them as files, and have no view of whether anything was completed.
We cannot tell who is about to quit.
Attendance drops for three weeks before a cancellation, and nothing surfaces that pattern while it can still be acted on.
Technique feedback depends on someone watching.
Video is filmed and never reviewed, because there is no tool that makes the comparison quick enough to be part of a session.
Online and in person members live in different systems.
A person who trains at the gym and follows an online programme exists twice, with two payment relationships.
Software capabilities
Represent exercises, sessions, training blocks and substitutions as structured data. A coach can review adherence without reading an entire message history. AI-generated suggestions should remain editable and distinguish a proposed program from a published one.
Join payment events to membership entitlements, class capacity and booking rules. Handle cancellations, pauses and failed renewals explicitly. Billing state and access should reconcile when a delayed webhook arrives.
Link training entries, personal records and video review to the athlete. Bar-path tracking and skeleton replay support coach interpretation; capture conditions and analysis limitations remain visible rather than becoming unsupported accuracy claims.
Related solutions
Integration
Identify the system of record, available interfaces and vendor access before defining the integration scope.
| Membership billing | Plans, renewals, dunning and entitlement derived from payment state, so access always matches what has been paid. |
|---|---|
| Class and session booking | Capacity, waitlists with automatic promotion, late cancellation policy and no show handling. |
| Programme delivery | Training plans delivered in an app with logging, so completion and load are visible to the coach. |
| Access control | Door and check in systems driven by current entitlement rather than a list exported last month. |
| Video analysis | Movement captured and measured, with overlays and side by side comparison for technique work. |
| Retention reporting | Attendance trends, at risk flags and cohort retention, computed from behaviour rather than guessed. |
Security and implementation
Separate coach, athlete and organization access. Training records and videos need limited sharing and clear retention. These systems support fitness operations and do not provide diagnosis or medical treatment.
The final stack depends on existing systems, device requirements and data access.
Your team
Every engagement has a dedicated project manager and a team lead with years of industry experience. Onshore and offshore engineering teams are both available, and the mix is agreed with you.
| Project manager | Dedicated to your engagement, responsible for scope, cadence and delivery |
|---|---|
| Team lead | Years of industry experience, accountable for technical decisions |
| Engineers | Onshore and offshore, sized to the scope agreed in writing |
| Quality assurance | Testing against the specification rather than against the code |
| Coverage | Time zone coverage for North America and Europe |
| Support | Support in English, French, Spanish and Filipino |
FAQ
Yes. Entitlement is derived from subscription state, so a failed renewal moves the member into your chosen grace policy and the door system reflects it without a manual list.
Yes, with automatic promotion when a place opens and a hold window for the promoted member to confirm.
Yes, with logging by the athlete so the coach sees completion and load rather than assuming it.
An attendance decline can raise a flag for a team member to review and decide whether contact would help. We build reporting from the available records without promising a prediction rate.
For short clips, yes. Capture and analysis can run on device, which removes the upload wait that otherwise makes it a post session activity.
Yes, with one person record, one payment relationship and different entitlements, which is much better than two systems that disagree.
Tell us where the current process breaks down. We can map the workflow, examine the integration requirements and define a practical scope for the build.