Inventory synchronisation
Vehicles pulled with stock number, VIN, trim, options, status, location and pricing, normalised into a consistent model and pushed to the website and listing feeds.
Solution
Dealer Management System Integrations
We connect dealership tools to the DMS so inventory, customers, repair orders and deal records stay consistent without anyone rekeying them.
Overview
What the system does
A dealer management system is the operational core of a dealership. It holds inventory, customer records, deal jackets, repair orders, parts and the accounting behind them.
Almost everything else a dealership runs, from the website and the CRM to service scheduling and reputation tools, needs data that lives in the DMS. Without integration, staff rekey it, and the two systems disagree by the afternoon.
Integration work here is about respecting the DMS as the system of record while giving the surrounding tools accurate, current data and a controlled way to write back.
Who needs this
Dealership groups and automotive service operators connecting their DMS to customer-facing or internal software.
What we build
Begin with the vendor-approved interface and access agreement. Map VIN, stock number, customer, repair-order and parts identifiers before building a sync. An available file export and a write-enabled API support very different workflows.
Modules
Core modules
Customer record alignment
Matching customers between the DMS and the CRM on identifiers rather than name similarity, with a review queue for ambiguous matches and a rule that prevents duplicate creation.
Repair order and service history
Open and closed repair orders surfaced in service scheduling and customer communication, including operation codes, technician notes where permitted, and status.
Service appointment write back
Appointments booked online created in the DMS scheduler against the correct advisor, lane and operation, with conflict handling when the DMS rejects a slot.
Deal and sale status
Deal stage and sold status read back into the CRM so a vehicle marked sold disappears from the website and the follow up sequence stops.
Parts and pricing lookups
Parts availability and pricing exposed to the tools that quote work, with caching where the DMS interface is rate limited.
Reconciliation and monitoring
Scheduled comparison of inventory counts, customer counts and open repair orders, reporting anything present in one system and missing in the other.
Architecture
How it fits together
A typical implementation flow, with explicit responsibilities at each boundary.
Integrations
- Dealer management systems through their supported interfaces
- Dealership CRM platforms
- Website and inventory listing feeds
- Service scheduling tools
- Equity mining and reputation platforms
- Transactional email and messaging providers
- 01
Extract
Receive approved DMS API responses, inventory feeds or scheduled exports with a recorded watermark.
- 02
Map
Validate identifiers, field ownership and location codes; isolate records that cannot be matched.
- 03
Reconcile
Compare accepted writes and feed versions, then surface stale inventory or unresolved RO updates.
Security and controls
Design for the exceptions, not just the happy path.
Use least-privilege vendor credentials and redact customer data from integration logs. Access to OEM and vehicle-history feeds depends on licensing. Do not place financing or lending decisions inside this operational integration.
Technology options
We select the final stack after reviewing your existing systems and operating requirements.
Security and IP practicesFit
Industries that use this
FAQ
Questions people actually ask
Which DMS platforms can you integrate with?
Any platform that exposes an interface we can use, whether that is an API, a certified data feed, scheduled exports or a supported file exchange. The first step is confirming what your contract entitles you to and what the vendor will enable.
Will the DMS remain the system of record?
Yes. That is the correct arrangement. Surrounding tools read a normalised copy, and write back happens only for the specific actions you approve, such as creating a service appointment.
How often does inventory update?
As often as the interface allows. Where the DMS emits change events we react to them. Where it does not, we poll incrementally with a high water mark and set the interval from your listing requirements.
What stops duplicate customer records?
Matching rules on stable identifiers, a deterministic merge policy, and a review queue for ambiguous cases. Name and email similarity alone creates duplicates and false merges.
What if the DMS interface is rate limited?
We cache aggressively, batch requests, and prioritise the data paths that are customer facing. Rate limits shape the design rather than being discovered after launch.
Do you handle financing or lending data?
No. We work on sales, CRM, service lane and inventory operations. Financing and lending are out of scope.
Let’s talk about the system you need.
Tell us where the current process breaks down. We can map the workflow, examine the integration requirements and define a practical scope for the build.
- A mutual NDA is signed before project details are shared.
- Scope is fixed in writing before any build starts.
- You own the source code, the IP and the documentation at delivery.
- Support plans are available and tailored on a discovery or technical call.