Content model
Typed collections for pages, services, locations, articles and case studies, so a new entry renders correctly without a developer.
Solution
CMS and Websites
Marketing sites that load fast, rank, and let your team publish without a developer, built statically with a content model that fits what you publish.
Overview
What the system does
A business website has three jobs: be found, be understood, and start a conversation. Everything else is decoration.
Most sites fail the first on speed and structure, and the second by describing the company rather than the customer problem.
We build sites where pages are generated at build time from a content model, so they are static files that load quickly, and where the people who publish can add a page without touching layout code.
Who needs this
Businesses that need a fast public website and an editorial workflow their staff can manage.
What we build
Define structured content types, publishing roles, previews and redirects before styling pages. Static delivery is useful for public content; authenticated editing and form submission have separate runtime and security requirements.
Modules
Core modules
Editing workflow
A content source your team can use, whether a hosted content management system, a headless WordPress instance or files in the repository, with preview before publish.
Static generation
Pages built at deploy time and served from a network edge, with incremental rebuilds for content changes.
Technical SEO
Per page metadata, canonical tags, structured data, an accurate sitemap, robots rules and clean redirect handling for anything moved.
Local and multi location pages
Location pages generated from data with genuinely distinct content, rather than the same paragraph with a town name swapped in.
Forms and conversion paths
Validated server side, protected against automated submissions, delivered by email and posted to your operational system.
Performance budget
Image handling, font loading and script discipline measured against a budget on real devices.
Accessibility
WCAG 2.2 AA as a build requirement: keyboard paths, contrast, focus, target size and semantics.
Architecture
How it fits together
A typical implementation flow, with explicit responsibilities at each boundary.
Integrations
- Headless content management systems
- WordPress and WooCommerce as a content or commerce source
- Transactional email providers for form delivery
- CRM systems for lead capture
- Analytics with consent gating
- Search indexing and site search services
- 01
Author
Validate content fields and preview draft changes.
- 02
Publish
Generate pages, metadata, image variants and canonical routes.
- 03
Measure
Check real page performance, form outcomes and indexing with consent-aware instrumentation.
Security and controls
Design for the exceptions, not just the happy path.
Separate editorial access from deployment credentials. Bound and validate public form inputs, reject spam, and disclose delivery failures. Optional tracking must respect the applicable consent choice.
Technology options
We select the final stack after reviewing your existing systems and operating requirements.
Security and IP practicesFit
Industries that use this
FAQ
Questions people actually ask
Can our team edit the site without a developer?
Yes. Content lives in typed collections behind an editing interface, and adding a page or a location means adding an entry rather than writing markup.
Do you build on WordPress?
We work with WordPress where it is the right fit, often headless, with the content editing your team knows and a separately rendered front end for speed.
How do you approach location pages?
Generated from data, but written to be genuinely different. Duplicated pages with a swapped town name perform badly and read badly, so each carries content specific to that area and its services.
Will the site pass Core Web Vitals?
That is the target and it is measured, not assumed. Static generation, controlled image handling and script discipline are what make it achievable.
How are form submissions delivered?
Validated on the server, protected with a honeypot and rate limiting, emailed to you and posted to your operational system where one exists.
Do we own the site?
Yes, including the source code, the content and the deployment configuration, in accounts you own.
Let’s talk about the system you need.
Tell us where the current process breaks down. We can map the workflow, examine the integration requirements and define a practical scope for the build.
- A mutual NDA is signed before project details are shared.
- Scope is fixed in writing before any build starts.
- You own the source code, the IP and the documentation at delivery.
- Support plans are available and tailored on a discovery or technical call.