Platform
Vercel Deployment
We deploy Next.js applications to Vercel in accounts you own, with preview environments per change, edge delivery and a one step rollback.
Usage
What we build with Vercel
- Production and preview environments with separate data and secrets
- Static and edge delivered marketing sites
- Server rendered applications and route handlers
- Scheduled jobs through platform cron
- Custom domain and certificate configuration
- Deployment pipelines with gates and rollback
Rationale
Why we choose it
Preview per change
Every pull request gets a real URL with its own environment, which is what makes review possible without touching production.
Static content at the edge
Generated pages are served from locations near the visitor, so most of a marketing site never reaches an application server.
Rollback is one action
Deployments are immutable and previous ones stay available, so recovery from a bad release is seconds rather than a rebuild.
Practice
Architecture patterns we use
Environment scoped secrets
Separate values for development, preview and production, so a preview can never write to production data.
Static first, dynamic where needed
Routes default to static generation. Dynamic rendering is a deliberate choice recorded per route rather than a default.
Redirects in configuration
Permanent redirects for moved URLs live in configuration and are reviewed like code, because a lost redirect is lost ranking.
Accounts owned by the client
The project, the domain and the billing belong to you, so a change of supplier is an access change rather than a migration.
Related work
Case studies to explore
These projects share relevant engineering concerns. Each study identifies its documented technology choices.
- White-Label Fitness & Revenue-Sharing PlatformA multi tenant fitness SaaS for influencers using Next.js 14, Supabase, Prisma, subdomain routing, Stripe Connect revenue splits, and AI-generated 12 week training programs.
- Contractor Website & Service Request SystemA nine-page HVAC contractor website connecting service information, membership options and a customer service-request flow.
- Digital Learning & Product PlatformAn e learning and digital product platform covering AI courses, prompts and automations, including a 15 lesson beginner course.
Writing
Articles about Vercel
- 14 September 2026 · 4 min readThe handover package: a checklistWhat a complete software handover contains, and the test that tells you whether it is real.
- 2 September 2026 · 4 min readPerformance budgets, and why averages lieA page that is fast on a development machine with fifty records tells you nothing. Set the budget first and measure against real conditions.
Build with our Vercel engineers
Tell us what you are building and what it has to connect to. We will come back with an approach, a scope and what it would take.
- A mutual NDA is signed before project details are shared.
- Scope is fixed in writing before any build starts.
- You own the source code, the IP and the documentation at delivery.
- Support plans are available and tailored on a discovery or technical call.